Social Media Marketing may be the process of gaining attention and web traffic through the social media marketing sites. In this process, usually creative content to attain the masses through publicity from the third-party trusted source needs to be created in order for visitors to share the content of their interest with others and develop a vicious chain that could make business cover and go beyond the market audience intended. Every web marketer needs to have a goal, a product, something and a cause to market through the vast and overwhelming INTERNET. If you already have those things defined in your thoughts, then congratulations! That could be probably the hardest part of entering into the social media challenge, and from now on, every single effort will donate to reach those goals efficiently and flawlessly until you put your feet on the SOCIAL MEDIA MARKETING Guru status.
Social Media Management agency is wide and much more extensive than ever. This can be a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, so that it makes it an ideal vehicle to attain and target the right audience and achieve total success. The whole world won’t care about video gaming, for example, but only the people that video games is part of their interests. If you target male audience with ads of high heel shoes on sale, maybe many of them would go and buy a pair or 2 because of their wives, but a pair or 2 is not exactly the kind of impact you intend to have. Therefore, you concentrate on certain group ages and certain other factors that cause some services and products, videos and news to go “viral”
First, we must know the basic social media sites
Facebook
Holding more than 900 million users, if you’re already a Facebook user this might not be really not used to you, but there are various features worth mentioning. It is possible to create a dedicated business page and interact directly, and free, together with your customers uploading free pictures, products and videos of the service you want to provide or the product you’re trying to sell. That way, you can create a data base of people which will share your posts to their friends and therefore create the constant chain. Most of these social media sites have seamlessly mobile integration so people whether it’s a portable PC, a desktop, tablet or cellular phone get always linked to media in a manner that you should take full advantage of. People log in to Facebook, in any situation, while commuting, in the park, at home, at school, at the job. Then you’re there, promoting your business for it to be displayed in the news feeds, and you would be there, constantly doing the mind trick game to the stage that people will see something attractive and worth checking according to their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing exactly the same, and it works perfectly!
Blogs
Blogs are a good way for people to communicate in a semi-professional way in terms of quality of content. Quality content is always the key to a good writing and therefore, an excellent blogging. There are several blogger CMS (content management service) where you could get yours ready to go for free in under 5 minutes, a few of these are Blogger, WordPress and essentially the most user friendly one, Tumblr. One of many tricks here is knowing your audience, your market, who you are targeting and what you want to accomplish with that. Now it has to do with some SEO or SEARCH ENGINE OPTIMISATION knowledge, which is basically, using the right keywords to rank as high as you possibly can in search engines i.e. Google, Bing. It has to be linked to your posts and at the same time, you have to make sure you use a keyword search tool to check on the competition and number of search this given keyword has. The cheapest the competition and highest number of searches it gets in a month, the more convenient for you personally. If you were to market your website holding a service of technical support chat, you’ll need to make the keywords very specific so people that are looking for your service would find you first. It really is, for example tech support team for Windows, then you’ll have to include specific words, as going a bit more straight to the point. Since the competition will be really high and Windows tech support team is a wide content, you would focus and go further the precise services your product offers, therefore, adding additional keywords to go right to the point would be the most successful way to take action and you would rank higher in search engines and people would find your product easily. From “TECH SUPPORT TEAM Chat” to “TECH SUPPORT TEAM Chat for Windows 7 and XP” you can observe how we are narrowing the concept of the service you offer making it more specific, detailed and then competition of support for mobile os’s, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left behind and the ones sites offering the services you’re not related to won’t steal your chances to be found for people that are merely looking for chat support for Windows 7 and XP. Once understood the keyword concept it is possible to proceed and create content on a blog that might be easy to find on a search engine by like the right tags.
Then we have the Social Media integration again in the blog space. There are many options to share this content of one’s blog. Many Content Manager Services like Tumblr have the social media buttons to share and like or dislike. You have to look for the options make it possible for them (in the rare case they are not enabled by default) so every post of yours would have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you’re affiliated to. With great quality and eye catching content you’re encouraging visitors to share your stories on other media sites just like the ones mentioned previously plus you sharing them and there you have outstanding chances to attain a wider audience.